Evie Magazine hosted its first live event during New York Fashion Week, a carefully curated gathering that showcased how the publication blends conservative messaging with lifestyle content to attract a wider audience. The party, held at the Standard Hotel’s Boom in Chelsea, aimed to present an image of glamour and romance—with a subtle undercurrent of political alignment.
The Illusion of Apolitical Glamour
Guests arrived dressed in designer brands, with the event styled to appear indistinguishable from any high-end fashion week party. The atmosphere lacked overt political messaging, focusing instead on aesthetics and perceived luxury. This intentional ambiguity is key to Evie’s strategy: it cultivates an image that draws in followers without immediately alienating those who might otherwise dismiss it as right-wing media.
The event was hosted by Brittany and Gabriel Hugoboom, who positioned the night as a celebration of “romance & beauty.” The lack of explicit political discussion was deliberate. The goal was to create an environment where attendees could enjoy the spectacle without feeling pressured by ideology, reinforcing the illusion that Evie is simply a lifestyle brand.
The Political Undercurrent
Despite the surface-level neutrality, Evie is deeply embedded in conservative circles. The magazine has been openly supported by figures like Candace Owens, Steve Bannon, and Brett Cooper. It also promotes content that reinforces traditional gender roles, shares anti-vaccine sentiments, and pushes conspiracy theories. Notably, Evie’s founders funded an app called 28, which tracks menstrual cycles and encourages women to avoid hormonal birth control.
This blend of lifestyle and ideology is what sets Evie apart. Its content appears alongside articles offering relationship advice or fashion tips, masking its political leanings under a veneer of relatable content. This soft power approach—where politics are woven into lifestyle rather than explicitly stated—is highly effective in recruiting followers who might not identify as conservative.
A Cultural Revival Strategy
Attendees at the party echoed this sentiment, recognizing Evie as a vehicle for cultural change. One anonymous attendee stated that the magazine is helping to revive Republican culture by shifting the focus away from policy debates and toward lifestyle appeal. This strategy is particularly relevant as the GOP faces challenges in attracting younger voters.
Evie’s messaging resonates because it offers an alternative to mainstream media without feeling preachy or judgmental. As one attendee noted, the magazine provides the “fashion, high fashion, beautiful photography” that women enjoy, without the “lectures” they might encounter elsewhere.
The Party as a Statement
The party itself was a deliberate spectacle, designed to reinforce the image of Evie as a glamorous, desirable brand. The event space, Boom, was chosen for its history as a celebrity hotspot, further associating Evie with exclusivity and status.
The music, featuring remixes of pop classics like Britney Spears and Lana Del Rey, added to the retro aesthetic. Even the drink menu—with cocktails named “Wild at Heart” and “French Kiss”—was designed to evoke a sense of indulgence and romance. The presence of models, social media influencers, and conservative commentators underscored Evie’s ability to attract a diverse yet politically aligned audience.
A Calculated Convergence
Evie’s success lies in its calculated convergence of lifestyle and ideology. The magazine has tapped into a niche market by offering content that appeals to women who want both glamour and conservative values. The party was a perfect example of this strategy in action, demonstrating how Evie can create an environment where politics are present but not dominant, allowing attendees to enjoy the spectacle without feeling forced to engage with divisive issues.
Ultimately, Evie is proving that conservatism can be packaged as a lifestyle choice, making it more accessible and appealing to a broader audience. The party wasn’t just a celebration of the magazine; it was a demonstration of its power to shift cultural narratives by making conservative values desirable.
